THE GREAT IDLER
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visual identity designed for THE GREAT IDLER
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art direction by BCDC
graphic design by YUHAO CHANG
motion design by GIGI YEH, YUHAO CHANG
sound design by WENHSING WANG
special thanks to 熊吉
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Song "Place On Fire" by Creo licensed under CC BY 4.0 DEED
-
visual identity designed for THE GREAT IDLER
-
art direction by BCDC
graphic design by YUHAO CHANG
motion design by GIGI YEH, YUHAO CHANG
sound design by WENHSING WANG
special thanks to 熊吉
-
Song "Place On Fire" by Creo licensed under CC BY 4.0 DEED
Straightforward, humorous, and gamer-centric — that may be the first impression THE GREAT IDLER gives. As the gaming lifestyle channel reaches the milestone of 100,000 subscribers, it's time for the brand's first identity update.
What could represent gaming while accurately conveying the brand's personality? We turned our attention to the medium of video games — "pixels." Conceptually, pixels not just evoke nostalgia but also serve as approaches to virtual worlds. Formally, pixels, as adaptable components, possess the characteristic of universality, capable of embracing the diverse possibilities of the gaming lifestyle.
Thus, the new identity incorporates elements of CRT (cathode-ray tube) from the golden age of video games, combining classic scan lines with styling of chamfer to form the new logo of "Xian." (閒，which means idling.) Supporting graphics use a mechanism of ASCII transformation to turn the logo into pixel units displaying images. With different input content, the logo can change into any possible appearance.
What could represent gaming while accurately conveying the brand's personality? We turned our attention to the medium of video games — "pixels." Conceptually, pixels not just evoke nostalgia but also serve as approaches to virtual worlds. Formally, pixels, as adaptable components, possess the characteristic of universality, capable of embracing the diverse possibilities of the gaming lifestyle.
Thus, the new identity incorporates elements of CRT (cathode-ray tube) from the golden age of video games, combining classic scan lines with styling of chamfer to form the new logo of "Xian." (閒，which means idling.) Supporting graphics use a mechanism of ASCII transformation to turn the logo into pixel units displaying images. With different input content, the logo can change into any possible appearance.
Supporting Graphics
Show Opening
Transition
Title Cards & Emojis
Business Card
