SLEEPY TOFU: TSMC
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event graphics designed for SLEEPY TOFU
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art direction by BCDC
graphic design by YUHAO
printing support by RETRO JAM
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event graphics designed for SLEEPY TOFU
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art direction by BCDC
graphic design by YUHAO
printing support by RETRO JAM
This spring, the local bedding brand Sleepy Tofu opened its flagship store in Hsinchu. To celebrate the grand opening, We were commissioned to design a special Hsinchu-exclusive "TSMC" series of graphics, which were then used in in-store DIY workshops for silkscreen printing and stamping. The acronym “TSMC” stands for “Taiwan Sleepytofu Mattress Company”, a playful tribute to the semiconductor industry titan, Taiwan Semiconductor Manufacturing Company (TSMC), also headquartered in Hsinchu. The graphics draws inspiration from wafer grid patterns, reinterpreting the classic “Tofu-kun” logo in pixel art style, showcasing the brand's signature witty and creative spirit.
