Sleepy Tofu is a mattress-focusing manufacturer, offering affordable mattresses with good quality. The Story behind it is a newbie dad who was once driven crazy only for picking up a satisfactory mattress. Messy info, tricky salesmen, public surroundings … all those problems made a deal become so hard. As so, he decided to make a mattress that can suits everyone. And now, Sleepy Tofu comes out.
Concepts of identity come from the brand's name. Combining mattress, tofu, and expression of sleeping, the logo portrays a sleepy tofu, literally. Comfort and softness are expressed in colors and logotype’s outline, making the brand more friendly and laid back. 

CL.  Sleepy Tofu
D.  YUHAO
I.  Wan-Yun Chen​​​​​​​


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