visual identity designed for SLEEPY TOFU
graphic design by YUHAO CHANG
illustration by  WANYUN CHEN​​​​​​​

Sleepy Tofu is a mattress-focusing manufacturer, offering affordable mattresses with good quality. The Story behind it is a newbie dad who was once driven crazy only for picking up a satisfactory mattress. Messy info, tricky salesmen, public surroundings … all those problems made a deal become so hard. As so, he decided to make a mattress that can suits everyone. And now, Sleepy Tofu comes out.

Concepts of identity come from the brand's name. Combining mattress, tofu, and expression of sleeping, the logo portrays a sleepy tofu, literally. Comfort and softness are expressed in colors and logotype’s outline, making the brand more friendly and laid back.

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