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Concepts of identity come from the brand's name. Combining mattress, tofu, and expression of sleeping, the logo portrays a sleepy tofu, literally. Comfort and softness are expressed in colors and logotype’s outline, making the brand more friendly and laid back.
CL. Sleepy Tofu
D. YUHAO
I. Wan-Yun Chen
D. YUHAO
I. Wan-Yun Chen