SLEEPY TOFU
-
visual identity designed for SLEEPY TOFU
-
graphic design by YUHAO CHANG
illustration by WANYUN CHEN
-
visual identity designed for SLEEPY TOFU
-
graphic design by YUHAO CHANG
illustration by WANYUN CHEN
Sleepy Tofu is a mattress-focusing manufacturer, offering affordable mattresses with good quality. The Story behind it is a newbie dad who was once driven crazy only for picking up a satisfactory mattress. Messy info, tricky salesmen, public surroundings … all those problems made a deal become so hard. As so, he decided to make a mattress that can suits everyone. And now, Sleepy Tofu comes out.
Concepts of identity come from the brand's name. Combining mattress, tofu, and expression of sleeping, the logo portrays a sleepy tofu, literally. Comfort and softness are expressed in colors and logotype’s outline, making the brand more friendly and laid back.
Concepts of identity come from the brand's name. Combining mattress, tofu, and expression of sleeping, the logo portrays a sleepy tofu, literally. Comfort and softness are expressed in colors and logotype’s outline, making the brand more friendly and laid back.
